It’s so hard to believe that I created Blog Life With Erica 2 years ago. It feels like it has been forever. With all projects, there will always be changes. So, today I want to update my readers on some changes coming to Blog Life With Erica.
You can read my updated mission statement here.
First, let me share with you my blogging journey from the beginning.
Blog Life With Erica
I am proud to look back and be able to say that I have come a long way on my blogging journey. For those of you who have been following me from the beginning, you have been here to witness some changes.
I initially created this blog as a fitness blog, Fit Life With Erica and I was blogging to document my health and wellness journey and the pregnancy of our third child.
I blogged about that for a few months and then soon gave it up. Of course, I enjoy talking about health and fitness but it just wasn’t a deep enough topic that I wanted to dedicate my entire blog to.
You can read my first blog post here.
As I moved past that phase in my blogging journey, I felt that it was time for a blogging rebirth. At that point, I decided to rebrand and I actually changed my blog name to Blog Life With Erica. My content was more lifestyle-related and I covered so many topics:
- Blogging and social media tips
- Family & Parenting
- Food
- Health & Wellness
- Home & Garden
- Personal Growth
- Planning
- Travel
All are topics that I enjoyed writing and reading about. But honestly, I felt like I was stretching myself a little thin trying to create a balance with my content.
Blog Purpose and Targeted Audience
As Blog Life With Erica grew I started focusing more on my audience. I wanted to reach everyone, so I began creating a variety of content. But, the more I engaged with my readers the more I realized the need of my readers was changing as well as my audience base.
The one thing that the majority of my readers and followers had in common is that they were mostly all bloggers.
So, this made me reconsider what my blog purpose was.
I asked myself:
- Why did I create this blog?
- Who am I creating content for?
- What is the problem that I am trying to solve?
After asking myself those questions I realized that it’s time to niche down and focus on creating content that my audience will benefit from.
It was so obvious that my blog purpose and target audience had changed.
This has led me to make some changes in the direction of Blog Life With Erica. And I am so happy that you are sticking around for the ride.
The changes coming to Blog Life With Erica
Blog Life With Erica is here to stay. I am not changing my name or social media handles.
No worries, I am not going anywhere. And my previous content is here to stay for the most part.
I am so proud of everything that I have created with my brand. But, there is always room for growth and improvement and that is the approach that I am taking as I niche down.
When I first began blogging it was a hobby for me. At this point within my blogging career it has truly evolved into a passion to help others, bloggers specifically.
And that is the direction and changes coming to Blog Life With Erica.
What’s changing here at Blog Life With Erica
I will be creating more content specific to bloggers. If you are a blogger looking to grow your blog and audience, then you are in the right place.
My content will be focused on helping bloggers, (no matter your niche) to grow a successful blog.
My goal is to show you how blogging has changed my life and how it can change your life too.
RELATED: 4 Ways Blogging Can Change Your Life
Why I’m making a change here at Blog Life With Erica
I am making changes here at Blog Life With Erica solely so I can help others.
Every day I receive countless messages on social media and emails asking for help and guidance when it comes to blogging. Many of the topics and questions I receive I turn into blog posts.
And even on social media, I am often sharing tips on blogging and social media with my audience and it really has increased my engagement and following.
I am ready to share everything that I have learned with others so they too can grow their blog.
What to expect here at Blog Life With Erica
Here at Blog Life With Erica you can expect to find a collection of resources and all the need to know details to become a successful blogger.
Here at Blog Life With Erica I will be covering topics on:
- SEO
- Blogging strategies
- Blogging tips
- Keyword research
- Social media management
- Social media tips
Behind the scenes look
If you want more of a look into my everyday life, please follow me on social media for a look into the behind-the-scenes with me.
Instagram is a great way to stay up to date with me visually. I often share pictures of me and my family. Also, I may post a pic or reel of a current DIY project we are working on around the house. I also will be posting weekly blogging tips and daily positive affirmations for success.
Twitter is a great way to keep up with my content and I often share on Twitter more current real-time life updates. So, please be sure to follow me for updates and overall inspiration.
Pinterest is how you will stay up to date on my latest blog posts and share worthy pins surrounding all things blogging and social media.
I have even created a Pinterest Group Board, The Bloggers Connection which is a community board for bloggers and creators to share their latest. (All niches welcome)
So if you haven’t had a chance to check it out, please join and share with others who are interested:
Blogging Goal
My blogging goal is to share with you a little deeper into what Blog Life With Erica looks like. I am talking about not only sharing but also showing my blogging strategies while walking you through them step-by-step.
By subscribing to my blog, Blog Life With Erica you are guaranteed to have first access to the latest content, blogging, and social media tips.
I am also working on a paid product that is expected to release later this year. Subscribe today so you won’t miss any announcements along the way.
If you have read this far into this post- THANK YOU for sticking around! I greatly appreciate your support and I am looking forward to creating and providing you with the latest blogging content and resources.
But, before you go please be sure to download your FREE 2021 Blogging For Beginners Checklist.
Until next week…
Monique
Wow, 2 years blogging sounds so long! I wasn’t around during your Fit Life with Erica but I learned a lot from your blog now. I’m happy that you’re changing it to helping bloggers grow their blogs and businesses. I can really use all the help I can get. Thank you for sharing!
http://www.lifebeginsattwenty.com
Jaya Avendel
Loving so much that you are sharing the whys and how of your move forward! Niching down is a great way to be able to balance and still love what you are writing about. Looking forward to further writing on some of the handles of blogging, like keywords, I am not yet fully familiar with!
CristinaR
I always find your tips and articles so helpful, so I am glad you’re going to share even more! Can’t wait to read more about it x
kayleighzarablogs
I love reading posts like this, over the years (almost 7) my blog has gone through some drastic changes too! I really love that you’ve decided to make more content to help other bloggers and it’s something that you enjoy doing x
lynnmumbingmejia
Amazing, Erica! So excited for what’s in store for Blog Life with Erica! Can’t wait to see more. xo
Lynn | https://www.lynnmumbingmejia.com
mindbeautysimplicity
Loved hearing about your journey! I think a lot of bloggers go through wanting to change their niche or add to it in some way. I have been feeling the same way wanting to reach larger audiences with more general topics. I’m excited to read your new ideas/ content. 🙂